We are on the brink of transformation. Social collaboration technologies can connect your enterprise and employees like no other tools and practices can – to share knowledge, bridge performance gaps, flatten the organization, find expertise, drive innovation… Email can’t do this. Voicemail can’t do this. Even your intranet can’t do this.
These social networking technologies have cropped up as an amazing vehicle to interact in ways across the enterprise that haven't been possible before - yet at the same time they are forcing us to re-evaluate our workplace and the traditional hierarchies, structures and practices that have embedded in our organizations for as long as they have existed. Undoubtedly, they're turning our top down companies bottom up and putting us squarely face to face with the need for different governance, leadership skills, 2-way communications just to name a few.
Shifting your organization and corporate culture to embrace this new reality is imperative to your success. This means securing and leveraging the right social tools for your company, influencing top management to support it, shifting your organizational practices & culture and empowering your employees (and, that's just for starters).