Case Study

For our Fortune 100 client we developed an organizational model, governance, process and the change management plan to implement and gain support for social tools driving innovation across their enterprise >> learn more about our work at case studies

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Connecting & Engaging: How the World’s Top Companies are Using Social Media Internally Watch and listen to this 60 minute webinar presented by Sara Roberts of Roberts Golden and Kate Swanson formerly of Leverage Software >> View webinar

Seven Secrets to Enterprise Social Networking Success

7 Secrets to Enterprise Social Media Success

How to use social tools to align your company's employee base with your high-level strategic goals >> Download Free Toolkit

Enterprise social networking culture & adoption

We are on the brink of transformation.  Social collaboration technologies can connect your enterprise and employees like no other tools and practices can – to share knowledge, bridge performance gaps, flatten the organization, find expertise, drive innovation…  Email can’t do this. Voicemail can’t do this.  Even your intranet can’t do this.

These social networking technologies have cropped up as an amazing vehicle to interact in ways across the enterprise that haven't been possible before - yet at the same time they are forcing us to re-evaluate our workplace and the traditional hierarchies, structures and practices that have embedded in our organizations for as long as they have existed.  Undoubtedly, they're turning our top down companies bottom up and putting us squarely face to face with the need for different governance, leadership skills, 2-way communications just to name a few.

Shifting your organization and corporate culture to embrace this new reality is imperative to your success. This means securing and leveraging the right social tools for your company, influencing top management to support it, shifting your organizational practices & culture and empowering your employees (and, that's just for starters).

Our Approach to Enterprise Social Adoption

The key components of our process

Our proprietary approach brings solid "know-how" to bear helping Fortune 1000 companies crack the nut for successfully implementing and sustaining social networking tools and collaboration within their enterprise.  The way we see it (and have experienced it) social technology tools are only as good as the business strategies and people skills they enable.  It will be your culture that will sustain this not the technology.

Some of the unique aspects of our approach include:

  • We help to build a business case for going social identifying bottom-line benefits,
  • diagnose organizational competencies needed to achieve your social goals,
  • develop skills and governance customized to the unique needs of your company,
  • utilize social network analysis techniques,
  • develop a realistic deployment and scalability plan based on your organizational readiness,
  • and help you to create an actionable blueprint for organizational changes that need to take place.

The best thing is that we can stick by your side throughout it all should you choose.  Unlike many firms who are purely "social strategists," our difference is the ability to take it much deeper by operationalizing this into the way our clients do business.  Team that with the experience of working in large, complex, global organizations and a deep understanding of the human and organizational behavior shifts such a transformation requires and you can see why we're able to get the tangible results that other firms just can't.


Don’t Disengage

Learn more about engaging your employees >> Contact us

"Engaging Roberts Golden contributed significantly to the development and planning of a large-scale enterprise social networking initiative - that is because we were able to gain the necessary input and buy-in from various stakeholders within our organization. It was an invaluable investment to have Sara and her team bring cross-functional teams together and facilitate them through working sessions in order to define a framework, identify challenges and mitigate issues.  Their understanding of our needs, as well as the special considerations of working in the financial industry, enabled us to develop an approach that will serve as the basis of a strong enterprise strategy.”

- Vice President, Business Transformation, Fortune 50 Financial Services organization

 

Our offerings include:

  • Rapid organizational needs assessment
  • Culture readiness evaluation
  • Social network analysis
  • Business case development – how to sell it to your execs
  • Use case development to ensure business value of these tools
  • Strategic blueprint and roadmap development
  • Leadership and skills development
  • Social team organizational structure, frameworks & processes
  • Governance & social ambassador programs
  • Social networking training & immersion sessions
  • Change adoption planning
  • Employee communications
  • Measurement

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