BusinessWeek

The link between a company’s employee engagement and its bottom line is real: the more engaged the workers, the higher the sales and profits.
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Marketing on the Inside

Read Sara Roberts’s article on marketing to your most important customers, your employees.
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Case Study

Learn how we worked with our Fortune 25 healthcare client to equip their managers to engage employees.  Learn more >>

Employee Engagement

*E* Employee Model
Our *E* Employee Model

For us, true employee engagement happens when you are able to make a positive connection between what people think (their intellectual connection) and feel (their emotional commitment) -- which together drives everything they say and do.  Employee wellbeing is at the heart of everything we do and we help our clients to make the necessary steps and create the environment for boosting this for everyone in their organization.

From our extensive work with companies to engage their employees and improve organizational performance we have developed a framework which is outlined in our CEO/President, Sara Roberts, best-selling book “Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers.”  It is what we’ve coined as the *E* Employee™.  We have found to make those connections in employees and evolve your company culture you must plan for and implement solutions in all four pillars – that is to engage, enable, empower and ensure results.

We help organizations answer questions such as:

  • How can we get our employees highly productive and performing at their best?
  • How do we create a culture of employee wellbeing?  And successfully eliminate the barriers to seeing engagement, productivity and full presenteeism in our workplace?
  • What is employee engagement exactly and how do we implement techniques to improve it across our organization?
  • How can we keep employees engaged and focused while there is so much change happening in our organization?
  • How do we ensure our employees understand how their job and what they’re doing each day is critical to the success of the company?
  • What can we do to make this a workplace where employees show up each day feeling passionate and purposeful about their job?
  • How can we create a culture of employee engagement – to really get our leaders and managers to understand its importance and how they need to operate?
  • How do we get our leadership to understand that if we don’t take care of our employees now we’re going to have a mass exodus as soon as the economy recovers?

Don’t Disengage

Learn more about engaging your employees >> Contact us

Our offerings include:

  • Employee engagement surveys
  • Organizational engagement assessment
  • Defining a company’s employee engagement “point of view”
  • Leadership alignment
  • Manager resource portals and toolkits
  • Leader and manager training
  • Internal marketing planning & implementation
  • Strategic communications planning
  • Employee communications and branding
  • Social networking for the enterprise
  • Job / role design
  • Process design
  • Rewards & recognition development
  • Measurement planning

Learn about Social Networking with Employees

Engagement 360

Research shows that one of the top ways to engage employees is through social networking. Learn how >>

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