- Services
- Business Issues
- Knowledge Sharing and Management
- Communicating to Employees
- Changing Your Operating Model
- M&A Change Management
- Process & Systems Redesign / Transformation
- Employee Experience
- Employee Brand Engagement
- Creating a Culture of Innovation
- Culture of Wellness in the Workplace
- Managing Generations in the Workplace
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"I had three thoughts as I was engrossed over the weekend in reading "Light Their Fire." One, I wish I had written it; two, wish I had read it earlier; and three; we should recommend it to our clients. I keep a current list of the best business books on the market; as of this week "Light Their Fire" goes on that list."
- Ken Edmundson, CPBA, Edmundson Northstar Companies
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Kaplan Publishing, 2005
Co-authored by Sara M. Roberts,
CEO, Roberts Golden
Many organizations have the gift of taking committed, enthusiastic people and turning them into cynics over time. This statement rings true for too many companies, despite the good intentions of their leadership.
While today's bottom-line-oriented business environment demands that business owners and managers keep a close eye on costs, many miss the opportunity to strengthen their profit potential through strong internal marketing to employees.
"Light Their Fire" demonstrates how employee communications is the key to delivering on brand expectations and solidifying customer relationships.
Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty.
Praise for "Light Their Fire"
“…Full of energy and information, this book should not be missed.”
- Ken Blanchard, Author, “The One Minute Manager” and “The Secret”
“Light Their Fire provides a terrific roadmap for how to create and sustain an outstanding internal environment, complete with how-to's, exercises, and supporting case studies. The authors have done their homework in writing a thoroughly researched, highly practical book that gets way below the surface of what "ought to be," explaining how to make it happen. It is an impressive book that I recommend highly."
- Christopher Hart, Ph.D., President of Spire Group and best-selling author of "Extraordinary Guarantees: A New Way to Build Quality Throughout Your Company and Ensure Satisfaction for Your Customers," and "Service Breakthroughs: Changing the Rules of the Game."