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Employee Brand Engagement
As business and consumer markets become more competitive, and customers become more demanding, companies must work harder to secure the fundamental relationships that fuel their businesses.
Because products are so commoditized, the differentiating factor is about service – that is having employees who actively and enthusiastically engage in delivering your brand promise day in and day out.
Roberts Golden’s ‘steps to living the brand’ is a proven and practical framework that can help you to create a profile of brand actions essential to support your business. In order for employees to get behind the brand, they must understand what the brand represents and the values they are expected to live - just as well as customers must understand the benefits and experience they can expect from the brand.
Additionally, our process goes a step further to identify any gaps your business has across 4 core dimensions – operational, knowledge, emotional and organizational – to ensure your employees don’t run up against barriers when trying to execute against the brand promise.